Stakeholder Management

About Stakeholder Management

A key element is the success of strategies, projects, and change is the understanding and managing of all the relevant stakeholders and managing their needs and involvement Stakeholder needs are a critical part of creating a good strategy. Involving all stakeholders is essential in projects. A stakeholder is someone who has an interest in your project, work, business, or department. These two days of hands-on training provides methods and tools to understand stakeholders, analyze their needs, and manage their involvement for the success of a given goal.

Course Duration

2 Days

Who Should Attend This Course?

What Will You Learn?

  • Bring growth and transformation faster in the organization by understanding and managing all stakeholders
  • Obtain buy-in for organizational and departmental change and keep stakeholders engaged during the change process
  • Reduce resistance to change at the workplace

Programme Outline

DAY 1 Introduction
  • What are Change and the Drivers of Change
  • Stakeholders as an essential part of the Change process
Stakeholder Analysis & Strategy
  • Definitions of Stakeholders and stakeholder groups
  • Identifying Stakeholders
  • Stakeholder Roles
  • Assessing Stakeholder participation and involvement
  • Communication Strategy
  • Workshop activity on creating stakeholder analysis
Empathy- Customers as stakeholders
  • Understanding and managing customer needs
DAY 2 Effective Communication for Change in stakeholders
  • Importance of Communication
  • Common flaws in communication
  • Leadership communication- The C-I-A steps
  • Influencing stakeholders
  • Measuring Engagement and stakeholder involvement
Dealing with Resistance in Change in Stakeholders
  • The faces and behaviors of resistance
  • The 3 key reasons for resistance (Aptitude, Attitude, Threshold) and how to handle it
  • Dealing with difficult people



Lean Master & Certified Innovation Practitioner

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