The social media marketers training can offer value to individuals that wish to become an entrepreneur or freelances/part-timers to earn extra income. Looking at the incremental of unemployment rate especially impacted by COVID 19, and the challenges of fresh graduates to find a job the courses, the courses will be able to immediately equip participants with the knowledge and the skillset for them to start to run a business or to earn extra income with minimal capital. Covid-19 had basically changed the lifestyle and consumer behaviors from offline to online and hence businesses need to transform to the new norms as well in order to sustain the business. The requirement of knowledge & competency of employees skillset would be also different and the basic knowledge of digital marketing had become vital due to the changes. The courses will be able to assist SME employees and employees to learn about digital marketing knowledge to sustain and continue improvement in the business. How well is this program recognized by the industry:
This program was recognized by more than 2000 entrepreneurs including some SME business owners as well as individuals. Some of the recognition from RedONE Malaysia & Singapore, JCI Timur Leste, Tourism Malaysia, United & UiTM Any reports/findings on the need for this program especially in the post-MCO situation:
The number of unemployed persons went up 48.8% year-on-year (y-o-y) to 778,800 in April. The labor force grew marginally by 0.6% or 99,100 persons to 15.71 million persons in April 2020, the lowest growth since September 2014.
In tandem with this, the working population decreased by 156,400 persons (-1.0%) y-o-y to 14.93 million persons. It was expecting the unemployment rate to hover between 5% and 6% during the MCO period due to the shutdown of the economy which caused many businesses to consolidate their workforces Below is some observation during MCO:
- Numbers of SME wanted to transform to digital facing challenges due to not equip with well knowledge and skillset
- The basic knowledge of digital marketing will be an added value when employees seek for a job
- SME need to convert to digital for long-term sustainable business plan