Design Thinking

About Design Thinking

Design Thinking course aims to train and provide skills of becoming an Innovator and Creative Problem Solver. It teaches the Learner how to use the Formal Design Thinking Process, to understand customers better, and to Innovate & provide creative solutions in Product, Process, and Services.

Course Duration

14 Hours

Who Should Attend This Course?

  • Managers
  • Senior Managers
  • Supervisors
  • Engineers
  • Continuous Improvement facilitators
  • Design staff
  • Any person who needs to innovate and bring creative solutions to problems

What Will You Learn?

  • Learn tools and methods of Innovation and Creative Thinking
  • Learn how to empathize with customers and understand their needs well
  • Learn how to use various tools of creative ideation and brainstorming
  • Learn the formal process of Design Thinking: Empathize-Define-Ideate-Prototype-Refine

Programme Outline

Introduction to Design Thinking
  • Innovation an imperative to growth and sustainability
  • What is Innovation
  • Human-Centered Design and Innovation
  • The Design Thinking Process
Empathy: Understanding Customers/Users
  • Personas
  • Empathy mapping
  • Customer journey maps
  • Data Analytics
Defining User/Customer needs
  • Defining Needs
  • Defining Design and Innovation objectives
  • Design Briefs
  • Iteration
  • Harnessing creativity
  • Brainstorming rules
  • Collaborative Ideation
Creative Ideation Divergent Tool
  • Brainwriting 6-3-5
  • Design Matrix
  • “What-If” Method
  • Seven Options Methods
  • Re-REexpression
  • Kano Analysis
  • Heuristic Ideation Technique
Creative Ideation Convergent Tools
  • Affinity Mapping
  • Prioritization Matrix
  • Idea Evaluation Method
  • Why prototype
  • Requirements for prototyping
  • Methods of creating a customer experience through prototyping
Refining Design
  • Customer Feedback evaluation
  • Prototype Evaluation
  • Refining Design and Iterating
  • Planning and Implementing
  • Success factors in practicing Design Thinking



Lean Master & Certified Innovation Practitioner

About Us

Elev8 Asia Sdn Bhd is a HRDF Certified Training Provider in Malaysia which founded in year 2015.



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